I've been listening to the 60 Cycle Hum podcast and the way they talk about TMG it sounds like their guitars are sprinkled with pixie dust. I've never played one, but they just seem to be Fender clones. I can see spending a lot of money on a custom archtop, but a partsocaster? What am I missing? Are we just talking about upgraded components? What does a company like this offer that the Fender Custom Shop doesn't?