jeebus bob! turn your master up to 5! i've yet to play a gig around here where i could turn my reverberocket past 4! usually i hit about three (which is the lower end of the fabled "tone zone") and vince is bitching about my volume. and that's w/ my tele-you oughta see him have a cow when i plug in my es-135!!
still in all, i agree that a tele doesn't really come into it's own 'till played through a solid tube amp with some heat.